As springpad becomes more popular, we are excited to see the many creative ways that people are using it – both in their everyday lives & as a way to promote themselves online.
One of our users & advocates, Christie “The Chatterbox” Crowder, has added springpad to her arsenal of social media marketing tools. As someone who is an active bloggers, twitterer, and podcaster – Christie has found a unique & useful place for springpad in her marketing approach.
Check out this guest post from Christie. She can be found on springpad: christiecgc / theblogrollers
Now that I am in the business of
creating social media marketing campaigns for companies and brands, I am always on the hunt for new ways for my clients to spread the word. I have been an avid
springpad user since late last year and I am getting in the habit of “springing” businesses that I personally frequent and adding my own comments and ratings. Recently, I “sprung” a couple of businesses that I not only frequent (and love) but have written reviews for, written feature articles about, and/or their owners have been on my radio show. Links, links and more links… which I happily added to my springpad. Then a light bulb went off! Eureka!
springpad is the new hot little social media marketing tool!
For example, let’s take my good friends over at Vintage Body Spa. I created a “Business” for them in my springpad (well actually The BlogRollers’ springpad but you know that’s me too, right?). I use and love their products so there is a “I’ve Been There” click and a 5 star rating. I wrote about them on ChicGalleria.com, I wrote about them on my personal blog, other bloggers wrote about them on their blogs, they appeared on my radio show… and all of those links have been added to the springpad business along with a coupon code for a promotion they were running last month. A one-stop testimonial shop that can spring from pad to pad to pad gaining more links, more ratings, and more testimonials everywhere she goes! Not only can they be “sprung”, they can be tweeted, facebooked, and they can add their own “spring me” link to their website! Not only does that give them another vehicle for publicity, it sparks interest and curiosity for the springpad phenomenon! Is it hard to tell I am a fan? I did the same for The Kiwi Tree!
To think of all the businesses that are currently on springpad that either do not know they have been “sprung” or that there was so much potential in an itty-bitty listing! If you are reading this right now and YOU have YOUR OWN BUSINESS…did the light bulb just go off? A new (and hopefully profitable) reason to use and love your springpad!
Christie Crowder is a Mom, Author/Blogger, Radio Show Host, and an all around multi-tasking maniac. She is the creative force behind her personal blog,
My Life – A Work In Progress, which chronicles how she strives to live an imperfectly inspired life amidst everyday chaos, her internet talk show,
The ChatterBox, which allows her to put her gift of gab to good use, and she is one half of the social media marketing dynamic blogging duo,
The BlogRollers.
