Posts by Jeff

Brands as Media Publishers

by Jeff J  on Feb 12 2010

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Great thought-provoking post from Brian Solis on Mashable last night that’s sparked a lot of conversation about the need for brands to create, publish and distribute relevant content across owned, paid and earned media in order to truly engage with their audience.

We think that there’s also significant value for brands and consumers – and a great opportunity for earned media and social distribution – to be derived from structuring the core data within brand content to make it portable and sharable.

A couple of examples:
1. Clicking on the save button on any recipe on Unilever’s Knorr site (http://sprng.me/ki0) actually “gives” the recipe to the user – all the while persisting the brand and links back to Knorr for related content.
2. Here’s Gary Vaynerchuk’s CrushIt! book as an automatically enhanced data object: http://sprng.me/chn Gary has made it easy for anyone to capture, personalize and share his book (and their thoughts) across their networks

Featured Partner: Chow and Chatter

by Jeff J  on Jan 21 2010

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Rebecca from Chow and Chatter is a Brit living in America who counts food and travel as her primary passions. She loves to cook and actively introduces her readers to food bloggers and their recipes from around the world. She’s also a writer and registered dietitian, specializing in counseling for weight management and certified by the American Dietetic Association.

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Featured Partner: Inn Cuisine

by Jeff J  on Jan 14 2010

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Chock full of tantalizing recipes and mouthwatering photos, Sandie’s Inn Cuisine food blog is dedicated to the recipes of bed & breakfasts, country and urban inns. Focused on recreating a taste of B&B’s for family and friends at home, Inn Cuisine’s approach to recipes and cooking is all about preparing great tasting food for the moderate to advanced home cook. From breakfast and brunch entrees to delectable desserts, sides and baked goods, Inn Cuisine’s appealing site design makes it a food blog you’ll return to again and again for a taste of the bed and breakfast experience.

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Featured Partner: Harvest Eating

by Jeff J  on Jan 05 2010

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Keith Snow’s Harvest Eating is all about a lifestyle of cooking and eating seasonal foods. It’s a method that has been practiced for centuries all over the globe. The approach is simple: buy foods that are fresh and in-season; then prepare them using whole, natural ingredients produced by farmers not chemists. Not only does Keith publish seasonal recipes on his website, but he also has a cookbook and many videos designed to help make seasonal cooking even easier.

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Featured Partner: Lisa’s Kitchen

by Jeff J  on Dec 13 2009

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Based in London, Ontario, Lisa is an 18 year veteran vegetarian who serves up a collection of delicious culinary creations from her kitchen, with an emphasis on spicy Indian dishes. She also makes sure to add nutritional information and shares cooking hints that she’s learned along the way. If you want to know what sensible vegetarians eat, check out Lisa’s Kitchen!

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Featured Partner: Red Cook

by Jeff J  on Nov 20 2009

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Red Cook is about Chinese home style cooking and sharing the joy and frustration of cooking Chinese food at home. It is also about making authentic Chinese food in America using local and imported ingredients. Kian has been cooking Chinese food in America for more than two decades and has learned to adapt.

zongzi-bundle

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Featured Partner: Food Tastes Yummy

by Jeff J  on Nov 16 2009

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Nancy, who writes the Food Tastes Yummy blog based out of Canada, is passionate about food and cooking which is one reason why she wanted to share her recipes. She also feels that too many people are deterred from home cooking because they’re in a jam by the end of a hard work day and think that cooking will take too much time. She wants everyone to know that preparing a tasty meal doesn’t have to take hours!

easy salmon cakes

Why Springpad? In her words:

Anything I can do to help my readers experience the pleasure that I get from preparing healthy and tasty meals is why I’ve partnered with Springpad, as they make it easy for you to make my recipe your own by customizing ingredients to suit your taste and adding cook notes.

And, with one simple “Save” button on her site, Nancy gives her readers and the Springpad community the opportunity to collect, organize, personalize, share and use her recipes and recommendations as they see fit.  And, she’s also helping her readers save time by accessing their recipes, shopping lists and meal plans on the go with the Springpad mobile web application.

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Get started with Food Tastes Yummy and Springpad:

Featured Partner: Back to the Cutting Board

by Jeff J  on Nov 06 2009

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Back to the Cutting Board is a great food blog based out of Virginia. After years of eating out for the majority of the week and rarely cooking, Emily finally got to the point where she just didn’t want to step foot in one more restaurant. So she started the blog as a way to chronicle this new phase of her life and to also share recipes and tips with others.

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Why Springpad? In her words:

I used to use a bunch of different applications to organize work, personal and cooking stuff; and with Springpad I finally found a place where I can put it all together. I started using it to share and find recipes, but it has all these other great apps to help you get organized. I store my personal and work to do lists, keep track of all my work project notes and how much time I work on each project. I’m also using it to keep track of my diet, wishlist, and grocery list.

And, with one simple “Save” button on her site, Emily gives her readers and the Springpad community the opportunity to collect, organize, personalize, share and use her recipes and recommendations as they see fit.  At the same time, she’s able to share her baking tips and expertise (especially around the holidays) to extend the reach of her brand to a whole new audience.

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Get started with Back to the Cutting Board and Springpad:

Featured Partner: Seasaltwithfood

by Jeff J  on Oct 30 2009

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Seasaltwithfood is a beautifully photographed food blog based out of Vancouver, BC.  Angie’s passion for cooking, eating and everything food extends from Asian to World Cuisine and it includes a variety of grill, bake and stir-fry preparations.

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Why Springpad? In her words:

Springpad allows me to help my readers by combining my passion for cooking and sharing my recipes with their unique approach to distribution. I love the idea that my readers and the Springpad community can easily take my recipes, modify them to suit their taste and share them with their family and friends.

With one simple “Save” button on her site, Angie gives her readers and the Springpad community the opportunity to collect, organize, personalize, share and use her recipes and recommendations as they see fit.  At the same time, she’s extending the reach of her brand and helping her readers learn and try new and exotic World Cuisine recipes long after they left her site.

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Get started with Seasaltwithfood and Springpad:

Featured Use: Your Recipe Box for the Web

by Jeff J  on Oct 28 2009

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If you’re like most people, you’ve got recipes scattered all over the web and you’ve probably bookmarked, printed or even copied dozens of recipes that you’d like to try someday. Add those to the tried and true recipes you’ve collected over the years from family and friends – and you’ve got an overwhelming organizational challenge for the trusty old recipe box!

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Many of our members have solved this problem by using Springpad as their personal recipe box. We make it simple for them to collect, organize, customize and share recipes, restaurants and other related content they find on the web and get from family and friends. And, we’ve created apps for people to use their recipes, including a Weekly Meal Planner and a universal Recipe Box.

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To date, our community has already collected and shared over 50,000 recipes and created more than 15,000 weekly meal plans.  And, since we launched our springpad for partners program a couple of weeks ago, we’ve seen a dramatic increase in activity.

Here are some Springpad highlights for those who love to cook and are looking for a better way to keep track of your recipes:

So – if you’re looking for a tasty grilled chicken recipe, the perfect apple pumpkin pie or an elegant autmun  brunch entree – get started with Springpad: your free recipe box for the Web.

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