At Springpad, we’ll be passing on advertising in this year’s Super Bowl. After all, this is not 1999 and we’re not Pets.com. While it’s true that some ads can still help make a company, at a price tag of close to $3M, our Super Bowl debut will have to wait.
In the meantime, we’ve taken a homemade approach to showing how Springpad can help you. The video stars a beautiful 2 year old named Ariel (who also happens to be my daughter) who thinks that there must be a better way to organize recipes than old fashioned cookbooks.
Are there any Super Bowl ads you’re looking forward to?
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Most certainly, right on!