He’s a contemporary entrepreneur and a marketing machine who – within the last two weeks – has successfully launched two new businesses (Cinderella Wine and Gourmet Library) and just released his first book…and he’s a springpad partner. Gary has integrated his popular winelibrary.tv daily video blog with springpad to let his viewers collect, share and use the wines he reviews. He’s also created a Wine Notebook springpad app that makes it easy to store wine picks, search friends’ wines and get recommendations from Gary.
Why springpad? In his words:
I’m a big believer in springpad’s vision that content from publishers and brands can be made even more useful to help people organize their lives, get things done and share their knowledge. When I saw what springpad could do I loved the fact that my viewers could do ANYTHING THEY wanted to do with the data not what I might have thought they wanted, I quickly and easily integrated my winelibrary.tv site with springpad and created several springpad apps, including a Wine Notebook and Thunder List.
With one simple “Save” button on his site, Gary gives his viewers the opportunity to collect, organize, personalize, share and use his wine reviews and recommendations as they see fit. At the same time, he’s extending the reach of his brand and creating new business opportunities for winelibrary.tv long after viewers leave his site.
Get started with Gary and springpad:
- follow gary on springpad
- spring a wine from winelibrary.tv
- sign up for springpad and check out the winelibrary.tv wine notebook
