Most of us actively use the Internet (along with newspapers and magazines) to find advice that informs our day-to-day activities and more significant life events. Whether it’s things to do, places to go or some help with a home remodeling project, we often rely on the media companies whose brands we’ve come to trust. And for good reason, as they have lots of very useful information and advice.
For example, I regularly go to Boston.com for things to do tonight – not only for listings, but also advice on things I can do for under $25. Next month’s vacation requires brainstorming about where to go, so I’ll see what USA TODAY suggests; and once I’ve settled on a destination, I want reviews and advice. And, HGTV.com is my first stop for advice about the kitchen remodeling project I’m about to tackle.
While finding timely and relevant advice from my trusted media companies is relatively easy – sharing it in an effective and consolidated manner with my friends and family is not so simple. I find myself cutting and pasting links into an email, calling a friend to tell them to check out a particular item or – worse yet – tearing articles out of magazines and bringing home a mass of paper to share with my wife. All of which makes collaboration, decision-making and taking action less efficient.
How do you share the advice that you find from your trusted media brands?
