Jeff Jarvis had a very interesting post earlier this week about the imperative to align the content economy with the link economy. In short, content producers historically sold their content to generate revenue from those who syndicated it. Today, the link economy works the other way around. When you get traffic, you need to figure out how to benefit from it.
Jeff goes on to suggest that helping the market find the good stuff and providing context and meaning around it are business opportunities. We agree, and also think that there are other, not-so-obvious opportunities. Early efforts around microformats and other semantic approaches are helping to re-imagine content in ways that will provide even more value atop the link economy.
