Over the past several years, we’ve all used the Web to get things done and to create, consume and share information and advice. We’ve actively engaged in a wide variety of user-generated activities that’s fueled the explosive growth of social networks, new technologies and fundamentally new ways of interacting with each other.
However, our “social me” – as others including Loic LeMeur have described and visualized it – continues to evolve and fragment, it becomes ever more time consuming and impossible to keep up without making some choices:
The recipe is quite simple (isn’t it always), but the execution much harder. Let go. Let me repeat that. Just let it go. I see Twitter, Friendfeed, and all these other sites as rivers of information, anecdotes, posts, friends. I tap in whenever I feel like it, join the conversation. But I leave when I need to get back to real life. Alexander van Elsas
At the same time, our lives become more complex and demanding and we increasingly have to focus on personal productivity. And while today’s Web world has something for everyone – the problem is, we’re not everyone… you’re you and I’m me. We each have a unique profile and unique needs, and the best way to harness all that the Web has to offer is by helping each of us get things done in the context of our own lives.
And that’s what Spring Partners is all about – using the power of the web to help make each of our lives easier.
If I could incorporate video into this posting, you could see the big sigh of relief that I felt after reading this. I believe the power of the web is our messiah but sometimes dressed in a devil’s outfit (however a fashionable one at that!).
Perhaps I speak for just myself, but I’ve got a fierce aversion to the “keeping up with the Joneses” mentality when it comes to all the tools we think we have to use, because everyone else does. Why do I have to tell everyone what I am doing on Facebook? Why is twittering so important? How is it going to help me other than giving me big dark under eye circles in the morning?
While I sound like a naysayer, I am a true believer in the power of the web. But the KISS philosophy trumps all. So bring it on….something to simplify this life? I can’t wait to see!